Glossary of Web Terms

Clickthrough Rate

A clickthrough rate, or CTR for short, is a way of measuring success of an online marketing campaign. A higher clickthrough rate is usually considered better than a low clickthrough rate. If 100 people see an ad, and 10 people click on that ad, that ad would have a 10% clickthrough rate. If nobody clicks, its 0%. Zero percent would be considered a pretty shitty clickthrough rate. A 100% clickthrough rate would be considered one of the most effective ad campaigns in existence.

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